Before we get ahead of ourselves, we want to welcome you to Auto King. While nothing can replace thing on-the-lot experience….

we would like to invite you to take a look around. There are numerous reasons why drivers choose Auto King in Eau Claire, WI. Customers from all over western Wisconsin, including Rice Lake, Chippewa Falls, Menomonie, Hudson, Chetek, Black River Falls,  and all over the state. We can even finance customers from Minnesota!

Our team will be happy to fill you in on each of the reliable options in our inventory. And when the time comes for you to drive home your next car, our auto finance team is standing by with solutions to fit your individual needs.


  • Friendly, helpful service. They helped me to get something I truly wanted!Jennie
  • I will start by saying just how great it was to do business with a couple of down to earth and amazingly helpful guys! Our family is beyond grateful for everything you did for us before, during, and after we got our vehicle. We’ll be back for business and the free candy (hehe) in the future…Alisha
  • The service we have received at Auto King is beyond amazing! They not only once, but not a second time have bent over backwards to help my family get a second vehicle. After having a horrible experience at a bigger dealership we were able to walk into Auto King and find exactly what we were looking for. They take the time to get to know their clients. I will always be grateful for this company and what they have done for us.Karissa
  • Very helpful and quality service. I am new to the area and totally pleased to have found an honest dealership in my time of need. They understood my (TOUGH!) situation and gave me many options available to my financial situations. I love my new car.😚Mark
  • Fantastic to work with! I bought my first vehicle from them years ago, and now have purchased another! They were extremely helpful and were able to work with my schedule quite well. They are arguably one of the last affordable dealers in the area, and they have a great selection of vehicles as well!Taylor


At Auto King, we work tirelessly to get you approved! We realize that no one is perfect and everyone needs a second chance, and that’s where we come in!

We provide quality used (and repaired!) vehicles for good people with bad credit or no credit score in Wisconsin.

Auto King can help you get approved for a car loan despite having bad credit. We carry a large variety of makes and models of used vehicles, including Buick, Chevrolet, Ford, Dodge, Chrysler, Jeep, Toyota, Nissan, GMC, Mazda, Kia, Hyundai, Honda, & more.

We don’t just help people with bad credit though. With our large network of lenders, we can get you financed no matter your credit score.

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